PORTFOLIO

gavin.william.hastings@gmail.com

I'm Gavin, a creative copywriter and tone of voice consultant based in London. I've been part of the fashion world for almost 10 years and counting. During that time, I’ve created, critiqued, consulted, written, ideated, and presented for some of the biggest global fashion brands.

I also lived in Madrid for four years so speak Spanish fluently. Si eres una empresa española que quiere llegar al cliente internacional, ¡no dudes en contactarme!

GAVIN HASTINGS

Creative Copywriter & Tone of Voice Consultant

What I Do:

  • Brand Strategy & Development

  • Tone of Voice Guidelines

  • Tone of Voice Training

  • Brand Positioning

  • Concept Creation

  • Creative Ideation

  • Naming & Identity

Copywriting & Content Creation

  • Editing & Sub-Editing

  • Scripting & Storytelling

  • Pitch Development & RFPs

  • 360° Campaigns

  • Team Leadership & Management

GUCCI ICONS CRAFTSMANs-HIP SERIES //// 
MADS MIKKELSEN FOR ZEGNA ////
COS ATELIER PRODUCT COPY           ////
DAVID BECKHAM EYEWEAR SOCIAL CONTENT

Client List

Copywriter, 2024-25

Gucci

Copywriter, 2025

ZEGNA

Copywriter, 2020-24

COS

Assistant Art Director, 2021

Sara Hemming Studio

Assistant Art Director, 2021

David Beckham Eyewear